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OUR MISSION
TO CREATE A COMMUNITY FOR DOG LOVERS TO SUPPORT RESCUES
We embody our mission through the products we sell. Our products are worn proudly by people who believe in our mission, who love dogs, and who want to see them find safe, happy homes.
We aim to create a community where every dog lover can participate in a way that best fits their lifestyle and capabilities.
Active support can include donations, helping to raise awareness, or hands-on activities like directly volunteering in a shelter.
The rescue ecosystem goes beyond just shelters. This includes spay and neuter clinics, transportation organizations, food banks, and so much more. Our goal is to support these organizations in any way possible.
OUR VISION
A WORLD WHERE ALL DOGS HAVE A HOME TO WAG THEIR TAILS IN
We believe that dogs, regardless of their past, breed, age, etc. deserve a safe, happy, home.
We believe that all dogs deserve to have a place where they are surrounded by the people and belongings that they love.
We believe the happiness is ultimately the main goal, and what is happiness if not a mutt wagging their tail.
OUR PURPOSE
TO CONNECT DOG LOVERS WITH RESOURCES THAT HELP DOGS FIND THEIR FUREVER HOMES.
While we are not a rescue, our purpose is to be the link between the rescue ecosystem and dog lovers who want to make a difference.
We were created by dog lovers, for dog lovers.
Whether it's funds, awareness, or volunteer opportunities, we support the entire rescue ecosystem.
No dog is perfect, but we can't help but have a soft spot for those quirky mutts.
Our ultimate goal is for the mutts of the world to find safe, happy homes where they are treated with kindness and love.
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